Direct-to-consumer solution bypasses insurance, provides up to 90% in savings to members
BRIDGEWATER, N.J – Feb. 18, 2025 – The HRT Club, a leading pioneer of direct-to-consumer hormone replacement therapies, today announced the official commercial release of its solution, following its successful April 2024 soft launch. Positioned to disrupt the $7.4 billion U.S. hormonal care market, the HRT Club already has over 3,000 patient members and a network of over 700 providers across 42 states as it fulfills its mission to make hormone treatments accessible to all.
The need for hormonal care is increasing, with 85% of women and 30% of men expected to face significant hormonal issues in their lifetime.
Promoting hormonal health for all
Backed by a $10 million investment from parent company Besins Healthcare — a family-owned global pharmaceutical leader established in 1885 —The HRT Club addresses long-standing barriers in hormonal healthcare, including high costs, restricted access and limited treatment options.
With its direct-to-consumer (DTC) membership model, The HRT Club is transforming hormonal care — putting patients first by connecting them with doctors who prescribe clinically appropriate treatments, making access easier and offering affordable, quality care to those who need it most. By removing insurance roadblocks such as prior authorization and costly middlemen like Pharmacy Benefit Managers (PBMs), The HRT Club empowers patients and providers to choose the best possible care without compromise.
“Creating a DTC membership model for hormonal therapy was born out of two key realizations,” said Cyrille Labourel, CEO of The HRT Club and a former global marketing director for Johnson & Johnson and Merck.
“First, I was shocked by how expensive these products are in the U.S. compared to other markets. Second, I saw a glaring treatment gap, especially when it comes to menopause. Only one in three individuals experiencing symptoms receives treatment, largely because of barriers like finding trained healthcare professionals, navigating insurance limitations and facing high out-of-pocket expenses.”
Transforming hormonal care
The HRT Club simplifies access to hormone replacement therapy (HRT), offering:
● Affordable membership: For just $99 annually, members unlock significant savings—up to 90% —on prescribed HRT medications
● Comprehensive provider network: Members have access to over 700 knowledgeable healthcare providers who partner with The HRT Club, ensuring high-quality care across nearly every state
● Manufacturer partnerships: Direct agreements with drug manufacturers of FDA-approved treatments and independent wholesalers enable deep discounts and expanded treatment options, including testosterone and off-label medications
● Enhanced access: No insurance is required, eliminating prior authorizations, copays, deductibles or lifetime maximums
“By bypassing traditional barriers like PBMs and insurers, we give doctors the ability to prescribe clinically appropriate treatments without restrictions,” added Labourel. “Patients get what they need, without the inflated costs or red tape.”
A growing need
The launch of The HRT Club comes at a pivotal time. Rising awareness of hormonal health, a shift toward self-care and increasing frustration with high-deductible insurance plans have created a demand for affordable, accessible HRT solutions.
The HRT Club aims to bridge the access gap for underserved populations, including older adults and patients seeking gender-affirming care.
Looking ahead
The HRT Club’s plans for 2025 and beyond include:
● Reaching 50,000 members nationwide
● Expanding its product lineup to include additional hormonal therapies, such as GLP-1 medications
● Launching enhanced tech solutions, including an integrated pharmacy system for prescription tracking and refills and a user-friendly interface for telehealth consultations
● Building a community platform for members to share their experiences and support one another on their HRT journey.
Learn more about how The HRT Club is redefining the future of hormonal care at https://thehrtclub.com.
About The HRT Club
The HRT Club is on a mission to make hormonal treatments accessible to everyone.
Since its launch in April 2024, The HRT Club has quickly become the leading doctor-recommended platform for hormone replacement therapy (HRT). With a network of over 650 prescribers and strategic partnerships across the healthcare industry, we are transforming how people access and afford hormonal treatments. Our members enjoy savings of up to 90% on their HRT prescriptions, ensuring that life-changing care is within reach for all who need it. For more information, visit https://thehrtclub.com.
